What Facebook’s Latest Changes Mean for Businesses
Facebook recently made a number of product and platform changes that affect companies and brands that market using the world’s most popular social utility. Here are five of the latest changes you need...
View ArticleReport: Facebook Users are a Trusting Bunch
Conventional wisdom alleges that if your company’s target customer is highly engaging, community oriented and relationship-minded, then marketing over Facebook makes sense for your product or service....
View ArticleHow Small Companies Are Marketing Through Facebook
No movie theater in America understands the importance and business value of social interaction better than the Alamo Drafthouse Cinema. The 11-theater chain headquartered in Austin, Texas, has...
View ArticleFive Facebook Developments for Businesses
The engineers at Facebook have been busy fine-tuning and adding new features lately, prompting the following primer on what’s new and — more important — what these developments mean for your business....
View ArticleFive Years of Facebook: A Retrospective
It doesn’t seem like five years since Facebook appeared on the scene. I was slow to join the throng–my friends list numbers only 242 of the 110 million people who have joined the site since its...
View ArticleExperts to Facebook: Mind Your Manners
Facebook could have avoided the strident, weeks-long controversy engulfing its Beacon ad system if, when designing and deploying it, the social-networking company had followed basic social etiquette...
View ArticleFacebook Puts Users to Work Pitching Products
Will Facebook’s new ad strategy turn the social network into an ad network for corporate America? I hope not. A new advertising strategy could have Facebook users getting far chummier with marketers...
View ArticleWhat You Need to Know About Facebook’s Business Page Facelift
Beginning this week, businesses and brands will start to notice significant changes and enhancements when using Facebook Pages. Among other things, you’ll be able to assign up to five different degrees...
View ArticleBusinesses Can’t Afford to Neglect Customer Service on Facebook
Your business’s Facebook Page is every bit as important as a face-to-face encounter with a customer. But some well-known retailers fail to provide adequate customer service online. STELLAService, a New...
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Five Ways to Find Leads from Facebook
Can Facebook really generate leads for B2B companies? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt. Indeed,...
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